In 2014, Kylie Jenner and her mother Kris Jenner founded the company and partnered with Seed Beauty, a retail and product development company co-founded by siblings, John and Laura Nelson.^[8] The company’s first product Kylie Lip Kits, a liquid lipstick and lip liner, debuted on November 30, 2015.^[2] The first 15,000 lip kits were produced by Seed Beauty and funded by Jenner at a cost of $250,000 from her modelling earnings.^[3] The company was renamed to Kylie Cosmetics in February 2016 and production was increased to 500,000 kits.^[3] By the end of 2016, the company’s total revenue was over $300 million.^[3]

Jenner has described her decision to use her former insecurity about her lip size as inspiration for her brand, saying it’s “one of the most authentic things I’ve done in my career”.^[9]