Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner.[1] The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set on November 30, 2015.[2] Formerly known as Kylie Lip Kits, the company was renamed Kylie Cosmetics.
In 2018, Forbes reported the company was valued at $800 million, and in March 2019, valued the company at $900 million.[3][4] Coty, Inc. bought a 51% controlling stake in the company for $600 million in November 2019.[5][6] However, in early 2020 Forbes reported—citing documentation from the Coty deal—that Kylie Cosmetics had overvalued itself.[7]
