“Luxury” brush scandal[edit]
In an occurrence dubbed by Cosmopolitan Australia as the “Kylie makeup brush scandal of 2017”, Jenner received backlash from fans, makeup gurus, and Internet users alike after Kylie Cosmetics launched a set of 16 luxury makeup brushes, priced at $360.[36] After a few big-name Youtubers, including James Charles and Jeffree Star weighed in with their negative opinions on the price of the brush kit, Jenner responded via her personal Twitter, telling fans, “I hear you guys”.[37]All 30 shades of Kylie Cosmetics’ controversial concealer line
Skin Concealer controversy[edit]
After the release of the concealer line, Skin Concealer, Kylie Cosmetics received negative feedback from Internet users who claimed the company was copying Rihanna’s makeup line, Fenty Beauty. Though the intention of the makeup line was to remain inclusive, it was assumed by some that Jenner was profiting from diversity by including 30 shades in her concealer line.[38]
It was also observed that all of the darker shades had red undertones, as explicitly described on the Kylie Cosmetics website, prompting the criticism that it did not cater to all skin types.[39]
“Provocative” blushes[edit]
The release of Kylie Cosmetics’ March 2018 line of blushes sparked anger among some fans who thought that the names of some of the new products, such as “Barely Legal”, “Virginity”, “X Rated”, and “Hot and Bothered”, were too provocative, especially for Jenner’s younger fans.[40]
Company overvaluation[edit]
On April 8, 2020, Forbes again named Jenner as the world’s youngest “self made” billionaire, citing her net worth having increased to 1.2 billion dollars.[41] However, in May Forbes released a statement accusing Jenner of forging tax documents so she would appear as a billionaire. The publication also accused her of fabricating revenue figures for Kylie Cosmetics, citing documents Coty Inc (which had acquired a majority stake in Kylie Cosmetics) had released. The Forbes article concluded that Kylie Cosmetics was significantly smaller and less profitable than previously reported.[42]