2007–2012: Keeping Up with the Kardashians
In 2007, Jenner, along with her parents and siblings, Kendall, Kourtney, Kim, Khloé, and Rob, began appearing in the reality television series Keeping Up with the Kardashians, which chronicles the personal and professional lives of their family members.[24] The series was successful for its network, E!, and has resulted in the creation of numerous spin-offs including Kourtney and Kim Take Miami, Khloé & Lamar, Kourtney and Kim Take New York, and Kourtney and Khloé Take The Hamptons, in which Jenner has made multiple guest appearances.[25] The sisters hosted Glee: The 3D Concert Movie at the Regency Village Theater in Westwood, Los Angeles in August 2011,[26] In 2011, they were featured in Seventeen magazine’s Style Stars of the Year,[27][28] and selected them as “Style Ambassadors” for the magazine.[29] The two hosted the premiere of The Vow in Hollywood in February 2012.[30] The Jenners also interviewed the cast of The Hunger Games premiere in the at The Nokia Theatre in Los Angeles in March 2012.[31] Later in 2012, she starred alongside her sister Kendall and mother Kris Jenner in an episode of American reality television series America’s Next Top Model.
2013–2014: Early ventures
The Jenner sisters co-hosted the 2014 Much Music Video Awards, where Kylie made her acting debut in a promo for the show in Toronto, Ontario, Canada, in June 2014.[32] In August 2014, the Jenner sisters appeared in singer PartyNextDoor‘s “Recognize” music video.[33] She also appeared in Jaden Smith‘s music video for his song “Blue Ocean”.[34] Jenner and her sister Kendall co-authored the dystopian science fiction novel Rebels: City of Indra: The Story of Lex and Livia, which revolved around two twin girls, Lex and Livia, in a “self-sustaining biosphere” put together from the remains of Earth known as Indra.[35] The novel was criticized upon release as a ghostwritten work, which prompted its ghostwriter Maya Sloan to reveal that while the Jenner sisters wrote a two-page outline for what they wanted the novel to be like, Sloan was truly responsible for the writing of the book. However, the Jenners’ creative director, Elizabeth Killmond-Roman, clarified that the two had numerous Skype and FaceTime calls with Sloan to discuss the content of the novel.[36] The novel was mostly panned by critics, and sold only 13,000 copies in its first four months on sale.[37] The book was also given a sequel, Time of the Twins, which was also co-authored by the Jenner sisters.
2015–2018: Rise of Kylie Cosmetics
Kendall (left) and Kylie Jenner, 2016
The Jenner sisters were booed while introducing brother-in-law Kanye West‘s performance at the Billboard Music Awards in May 2015.[38] In May 2015, an episode of Keeping Up with the Kardashians premiered in which Jenner admitted to getting a lip augmentation.[39] Her enhanced lips from lip fillers created speculation and gained her publicity. Prior to the episode’s debut, Jenner stated that she merely used lip liner and over lined her lips.[40] As a result, the practice of suctioning one’s lips into a small glass in order to induce greater blood flow to swell the lips was called the “Kylie Jenner Challenge” (though there was no indication that Jenner herself employed this method).[41] Jenner responded to this by stating, “I’m not here to try & encourage people/young girls to look like me or to think this is the way they should look.”[42] In August 2015, Jenner announced that she would be launching her first lipstick line as a part of her self-titled lip kit under the name Kylie Lip Kit.[43] In November 2015, the Jenner sisters appeared in singer Justine Skye‘s “I’m Yours” music video.[44]
In February 2016, Jenner’s cosmetic company was renamed to Kylie Cosmetics and the number of kits produced rose from an initial 15,000 to 500,000.[45] Jenner released a three-minute-long promotional video for a series of lip glosses in March 2016, directed by Colin Tilley and starring fellow models Karin Jinsui, Mara Teigen, and Jasmine Sanders.[46][47][48][49][50] The song in the video was revealed to be “Three Strikes” by Terror Jr, a band created on the same day as the release of the video; however, the lead singer, who was later revealed to be singer Lisa Vatale,[51] was heavily speculated to be Jenner herself.[52][53][54][55] However, Jenner subsequently denied any involvement with the band.[56][57] In May 2016, she made her musical debut rapping on producer Burberry Perry‘s song “Beautiful Day“, with Lil Yachty, Jordyn Woods, and Justine Skye.[58] The next month, Jenner starred in another PartyNextDoor‘s music video for his song “Come and See Me”.[59] In April 2017, she made a surprise appearance at the Rio Americano High School prom in Sacramento alongside junior Albert Ochoa after hearing that his date had turned him down.[60][61][62]
In June 2017, Jenner was placed at number 59 on the Forbes Celebrity 100, which calculates the 100 highest-paid celebrities of the previous 12 months, after earning approximately US$41,000,000, making her the youngest person on the list at 19 years old.[8]
Jenner starred in a reality show revolving around her life, Life of Kylie,[63] which premiered in August 2017. On mother’s day 2018, Kylie Cosmetics launched makeup line called Kris Cosmetics, in collaboration with her mother Kris Jenner.[64] Jenner and her half-sister Kim Kardashian launched their second collaboration KKW x Kylie Cosmetics collection on Black Friday 2018 after previously launched the first collection in 2017.[65] The same month, she launched Kylie Cosmetics mobile app.[66]
2019–present: Debut of Kylie Skin
Jenner for Vogue
In April 2019, Jenner and her half-sister Kim Kardashian’s KKW Beauty teamed up to launch a new fragrance. This collaboration became Jenner’s first foray into fragrance and it launched on April 26.[67] Jenner founded her own skincare brand Kylie Skin which was launched on May 22.[68][69] The brand began producing dermis products, including face washes, scrubs, moisturizers and makeup removing wipes. On June 14, 2019, Kylie Cosmetics launched their collaboration with her half-sister Khloé Kardashian called Kylie Cosmetics x Koko Kollection. This marked their third collaboration after previously launched special collection of lip products called Koko Kollection in 2016 and the second part in 2017.[70] In September, Jenner announced that she was serving as the makeup artistic director for Balmain’s Spring 2020 runway show at Paris Fashion Week. To celebrate the new line, Kylie Cosmetics and Balmain launched a capsule makeup collection and available on September 27, the day of the show, on the Kylie Cosmetics website. This was the first time Jenner collaborated on a makeup collection with someone outside of her family’s inner circle.[71]
However, her appearance at Paris Fashion Week was canceled because she was too ill to travel to Paris for work. News surfaced she received treatment for flu-like symptoms in a hospital, which later in March 2020 she revealed in response to a post by Instagram fan account she never had it but had a horrible strep and staph infection in the throat (bleeding from the mouth and all).[72] In October 2019, Jenner filed to trademark the phrase “rise and shine”, a line that became a meme when footage of Jenner singing the phrase to her daughter, Stormi, went viral.[73] The hashtag #RiseandShine reached one billion views on TikTok, making it the platform’s fastest-growing hashtag trend.[74] In addition to the standard “rise and shine”, Jenner also filed to trademark “riiise and shiiinnee”.[75] The latter trademark would cover clothing while the former would also apply to cosmetics.[76][77] The next month, Jenner sold a 51 percent stake in Kylie Cosmetics to Coty, which owns other beauty brands including Covergirl, OPI, Rimmel, GHD and Clairol for $600 million.[78]
In January 2020, Jenner announced she had trademarked Kylie Con, Kylie Kon, and Kylie Museum.[79] In the same month, her sister Kendall confirmed that a cosmetics line in collaboration with Jenner’s Kylie Cosmetics was in the process. Kylie Cosmetics launched Kylie Cosmetics x Kendall Jenner on June 26, 2020.[80] Still in the same month, Jenner announced that Kylie Cosmetics will launch a Valentine’s Day Collection named after Jenner’s daughter, Stormi. The Stormi Collection was launched in February 1, the same day as her daughter’s birthday.[81] Jenner made a cameo appearance in singers Ariana Grande and Justin Bieber‘s “Stuck with U” music video in May 2020. The following month, the Jenners sisters addressed reports that their fashion brand Kendall + Kylie has failed to pay factory workers in Bangladesh as a result of the COVID-19 pandemic. It was reported that Global Brands Group (GBG) previously listed the Kendall + Kylie brand on its website. As a result, the Jenners stated that their company is owned by a separate entity known as 3072541 Canada Inc. even though they say that their brand “has worked with CAA-GBG in the past, in a sales and business development capacity only” and that they “do not currently have any relationship at all with GBG”.[82] In August 2020, Kylie Cosmetics launched Summer Sailor collection which marked the launch of Jenner’s first-ever false lashes.[83] In the same month, she made a cameo in Cardi B and Megan Thee Stallion‘s “WAP” music video, alongside singers Normani and Rosalía; a petition asking that Jenner’s cameo be edited out of the video reached over 65,000 signatures.[84]
Jenner topped the Forbes list of highest paid celebrities for 2020.[85]
In August 2021, Jenner teased Kylie Swim, a new swimwear line that includes sizes for all women.[86] On September 17, it was officially launched on Kylie Jenner’s website.[87] On September 21, she announced a new skincare and hair product line for babies, called Kylie Baby.[88]
In January 2022, Jenner became the first woman to gain 300 million followers on the social network service Instagram, surpassing the previous recordholder, singer Ariana Grande.[89]