Kylie Jenner is gearing up to expand her footprint in the fashion world.

Jenner debuted her new swimwear brand, called Kylie Swim, in an Instagram post on Aug. 17, posting a Polaroid image of herself in a cutout pink and yellow bathing suit. The post was captioned with “coming soon…” She later announced on Sept. 13 that the brand will release its first collection for sale on Sept. 17.

Since the initial post, both Jenner and the Kylie Swim Instagram account have been teasing pieces from the brand. The other posts include another series of Polaroid images and a video of models dressed in pink, yellow and orange bathing suits in one-piece and bikini styles.

According to the brand’s Instagram, Kylie Swim’s first collection will include six styles: the Caico one-piece bathing suit, the Cut It Out one-piece bathing suit, the one-piece Kylie bathing suit, the August one-piece bathing suit, the Triangle bikini and the Sarong. It will also offer select styles in children’s sizes. The collection ranges in price from $40 to $85.

If you thought a make-up line, a skincare line and billionaire status was where 24-year-old Kylie Jenner was going to stop, then you’d be sorely mistaken.

The Kylie Cosmetics and Kylie Skin mogul has now teased that she’s following in her sister Khloé and Kim Kardashian’s footsteps (Good American and SKIMS respectively), with an apparel label, in her case a swimwear line named Kylie Swim.

The mother-of-one shared a series of three stories on her Instagram giving a glimpse of the upcoming Kylie Swim products.

Featuring swimming costumes, cover-ups and bikinis, the collection appears to feature extreme 1980s-style cut-outs and bold, sunset hues with a splash of neon and glitter.

Keen to show off the designs the West coast former reality TV star wrote: ‘working on @kylieswim and I can’t wait to share.’

She also shared some polaroid snaps from ‘on set’ to tease the upcoming launch, meaning the swimwear is likely getting shot for release.

Jenner shared the official Instagram account of the brand @kylieswim, which is yet to have any posts but has 92.4k followers and counting. Its bio simply reads: ‘Coming soon…’

The young entrepreneur appears to have requested trademarks for’Kylie Swim’ and ‘Kylie Swim by Kylie Jenner’ back in May of 2021.

The trademark requests are for: ‘swimwear, beach cover-ups, headwear, tops, bottoms, footwear and robes,’ alongside ‘accessories like sunglasses, towels, outdoor blankets and beach bags’ according to WWD.

Of course, this isn’t the Calabasas-born brunette’s first foray into fashion, since she shares a brand with her sister Kendall.

Kendall + Kylie was founded in 2012 and its affordable and trend-driven apparel, eyewear, handbags and shoes are available to shop from their own site, as well as Revolve, Farfetch, Zalando and House of Fraser.

Watch this space to see what Kylie Swim offers.